Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach provides insights on technology, cybersecurity and customer engagement, to inspire critical thinking and ignite data ...
Aberdeen Strategy & Research, a division of SWZD, has over three decades of extensive experience in independent and credible market research that helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach inspires critical thinking and ignites data-driven business actions. Spanning an ever-growing base of practice areas ...
Omer Minkara is the Vice President, Principal Analyst at Aberdeen, researching Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center). He has an MBA degree from Babson College, where he participated in the launch of a technology company ...
Customer Experience Trends 2018 – Part 3 - Aberdeen Strategy & Research
We asked Aberdeen's analysts to share some of the findings that most surprised them in 2016. Some of what they shared might surprise you!
Customer Experience and Contact Center Content Experience Aberdeen’s Customer Experience and Contact Center research content can help to streamline your organization to Best-in-Class status.
Aberdeen is the synthesis of three companies that, once combined, created a global offering of unique and powerful B2B Behavioral Marketing solutions.
Aberdeen Group's Andrew Moravick found that Best-in-Class marketers are 74% more likely to have a strongly integrated suite of marketing technology solutions and that they are also 31% more likely to make technology buying decisions independent of IT.